OUR MISSIONGuiding the Sport/Outdoor industry towards a more sustainable future,
In operation since 2008 under the name Peak Innovation - Sweden's national initiative for innovation and sustainability in sports & outdoor. In 2020, we transformed into a consultant agency and our name changed to Peak 63.
OUR MISSIONWe offer innovation and sustainability expertise aimed specifically at the sports and outdoor industry. By combining industry expertise with deep sustainability knowledge, we can help our partners create lasting positive impact for the planet and the future.
HOW WE DO IT
We work primarily with assignments and projects that have a positive impact on the environment, climate and people.
All assignment requests are evaluated before acceptance from a sustainability perspective and offers are targeted to achieve the greatest possible positive effect for the customer's sustainability work.
An important principle for all efforts Peak 63 make is that sustainability is not an isolated phenomenon that target to only one function, such as product development, but needs to interact with other development and strategic orientation in the organization.
If an assignment does not contribute to a positive impact on the environment, climate or people, we will most likely not work with it.
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Jan Stala is a co-founder of Peak 63, with over 15 years of experience in the sports and outdoor industry. His expertise lies in business development, strategic processes, and supporting companies and industry organizations in adopting sustainable practices. He has previously worked on both the brand side and within supporting organizations.
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Joel Svedlund is one of the founders of Peak 63. He has worked since the turn of the millennium in roles within product development, design and sustainability management in the outdoor industry. For 10 years he has worked as a sustainability advisor, network coordinator and lecturer, supporting individual companies and industry organizations.
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Erik Melin Söderström - a former elite cross country skiier and an alumni in climate change studies from Copenhagen University. He has worked since 2016 with snow sport and climate change topic. As an advisor, researcher, network coordinator and lecture he helps companies and organisations to adapt snow sport to climate change and mitigate its climate impact.
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Kitty Jansson, a recent addition to Peak 63's sustainability team, brings fresh perspectives from her background sustainability management in the construction sector, LCA, and complemented by extensive academic knowledge in sustainability and environmental science. Kitty's commitment to sustainability extends beyond her professional life allowing her to contribute holistically to Peak 63's sustainability initiatives in the outdoor industry.
SUSTAINABLE OUTDOOR PROFESSIONALSSustainable Outdoor Professionals is the annual Swedish industry event to promote sustainability in sports and outdoor, hosted by Peak 63 since 2022.
Our business is highly dependent on nature and a healthy society, yet our current practices contribute to breaking them down. We need to take collective responsibility and transition in time – to an industry that does not consume itself but manages what we value and depend on for a sustainable future.
We invite brands, retailers, resorts and activity companies from all over the Nordic sports and outdoor sector once a year, to be inspired, build new knowledge, network and exchange ideas about sustainability. Through seminars, workshops and networking sessions, participants will gain practical tools and new perspectives on how they can contribute to a more sustainable future and accelerate the transition. In the evening, we gather to socialize over an outdoor-inspired dinner in a more relaxed environment.
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The Outdoor Changemaker Award celebrates the trailblazers driving sustainable transformation within the outdoor community. This award highlights initiatives that prioritize collaboration over competition. It is open to individuals, groups, companies, and organizations in Sweden and Norway. Nominees are selected by sustainability experts at Peak 63, in collaboration with Suston Magazine.
The top 10 candidates and the final winner are chosen based on the following key criteria:
Tackles a pressing challenge within the outdoor community.
Demonstrates transformative change through a collaborative approach.
Inspires others to take sustainable action.
Exhibits the potential for long-lasting positive impacts.
The Changemaker is revealed once a year during the Sustainable Outdoor Professionals' conference in Östersund, Sweden. In keeping with the award’s commitment to sustainability, the winner will receive a circular trophy— a hand-carved walking staff, engraved and passed forward each year. The 2023 award went to the Swedish footwear brand Icebug for their SOLROS project and in 2024, the winner was ChemSec for their PFAS Movement campaign.
Jury Members: Jan Stala, Joel Svedlund & Kitty Jansson at Peak 63, Gabriel Arthur & Philipp Olsmeyer at Suston Magazine/NORR Agency, Hanna Hervall at Gidås Hållbarhetsbyrå.
Media Partner: Suston Magazine by NORR Agency.
Award Sponsor: Gidås Hållbarhetsbyrå.
SUSTAINABILLITY POLICYPeak 63 offers expertise and coordination for sustainability strategy, sustainable product/business development and snow management, primarily aimed at the sports and outdoor industry. Our network spans academia, industry and organizations - regionally, nationally and internationally.
