Busniess areas

Empowering sports and outdoor brands with sustainable strategies and effective change management for lasting success.

We guide sports and outdoor brands in developing impactful Sustainability Strategies and implementing effective Change Management practices.

Strategy & Compliance

By aligning business goals with environmental stewardship and social responsibility, we help organisations creating a roadmap for lasting success. We have a solid understanding of the unique opportunities and challenges experienced by brands in this sector.

Our approach is to craft tailored strategies that drive innovation, reduce environmental impact, and enhance brand value. We empower teams to implement sustainable practices by providing the tools, knowledge, and support needed to create change. By integrating sustainability into core business operations, we enable brands to increase competitiveness in an evolving market.

Collaboration is at the heart of our work, fostering partnerships for impact on a larger scale. Together, we a build resilient, purpose-driven sports- and outdoor industry sector that lead the way toward a better future for both people and the planet.

Strategy & compliance

Smarter Snow Management for Ski Resorts and Slopes.

We collaborate with researchers, associations, snow management system providers and ski resorts, to develop smarter and more efficient ways to work with snow as a precious resource.

If you are a ski resort or have a local slope/ski area and would like to find out more on efficient snow handling, learn more about snow farming or need a cover material for your snow, we can help you.

SNOW MANAGEMENT

Market Expertise

Do you want to approach or learn more about the Nordic sports & outdoor-market?

It's literally our home turf. With our connections within associations, destinations, regions, organizations, retailers and more we can offer our clients a fast track in many Nordic sports- & outdoor segments. 

Market Introduction
Get to know the Nordic sports & outdoor market and get in touch with the right people and companies. If you are interested in a sustainability focus, it’s even a better match for you.

Market expertise
Development & Innovation

Sustainable Innovation

When developing something new, make sure to do it in the right way already from the beginning


Product Innovation

Do you want to develop a more sustainable product or enhance the performance of your products for a Nordic climate?

We lead innovation projects together with researchers, specialists and the industry to solve challenges and drive the industry forward. We can also help individual companies to improve sustainability and functional performance of products within the sports & outdoor market.

We operate within a network spanning over academia, industry and organisations in both a regional, national and international context. We also have long standing relations with outdoor industry organisations like Scandinavian Outdoor Group, ISPO and European Outdoor Group.


Industry Collaboration

Sometimes a challenge needs to be addressed through a co-creation approach including multiple stakeholders, often supported by public funding (from regional, national or EU funds). 

As the appointed national innovation Hub for sports/outdoor in Sweden for 10 years, we have coordinated several collaborative projects through the years, bringing together companies and organisations (sports federations, ski resorts, destination organisations etc.) as well as regions and municipalities to solve challenges and drive the industry forward.